Choose Cruelty Free

In this blog post I would like to draw your attention to 3 things:

1) what is animal testing?

2) What exactly does a company mean when they say they are ‘cruelty free’

3) What you can do as a consumer?

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1) what is animal testing?

Animals such as mice, guinea pigs, rabbits, rats, dogs, cats, monkeys, baboons and chimpanzees are all used for testing the safety of new drugs, cosmetics, food additives, pesticides and household reagents (enforced in the US in the 1920s). These tests were essentially developed to establish whether a drug or ingredient is safe for public health before allowing it onto the market.

Animal testing has a long and dark history but that’s essentially what it is…history, or at least it should be, because there are tons of tests these days which can be performed (and in fact are being performed) that don’t involve animals. Testing on animals is cruel and outdated and nothing justifies it anymore. 

Governments all over the world have already banned animal testing for cosmetics. This has been the case in the European Union, Norway, Israel, and India — and many other countries are considering a ban.
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 2) what exactly does a company mean when they say they are ‘cruelty free’

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There seems to be a little grey area about this statement however the following rules should apply: a) the finished product is NOT tested on animals, b) the ingredients are NOT tested on animals and c) the company does not test on animals when required to do so by law. For instance some brands don’t test on animals in the country they are manufactured in…but in other countries they do test on animals; is this the grey area?

And finally 3) what you can do as a consumer?

Even though the definition of “cruelty-free” is universal and simple, it’s tricky to determine which brands are truly cruelty-free. This is partly because terms like “cruelty-free” and “not tested on animals” don’t get regulated. 

This means that literally any product can read “cruelty-free” yet be tested on animals!

1st and foremost YOU need to change the products you buy….I know this can be hard but it can be done?

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So because this issue is contentious I have tried to sit on the fence…..but it isn’t easy…

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Here is a list of cruelty free brands (left) and brands that still test on animals on the right (2016):

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 Does anyone notice the difference between these 2 pictures?

What is your take on cruelty free makeup? How do your kids feel? I look forward to your thoughts on this.

Thanks for reading.



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