Easy tips on how to choose the right foundation when shopping online

I have chatted to many women (and men but mostly women) about the difficulties they have in choosing the right shade of foundation for them when they go shopping online. Because they can’t actually see the shade and if it matches their skin they are reluctant to buy a foundation online. Which of course is very sad right?? Plus Hean being a new brand to South Africa and not in retail shops yet (but cross fingers we will get there) it makes it even more difficult (double right?).

So I did some more chatting and this time to the Hean makeup experts and they mentioned the following tips which I am hoping will encourage you to try one of the Hean foundations from our online store!!

Choose the right foundation

TIP ONE (undertone):

Check the colour of the veins under your arms! So turn your arms over and determine whether the veins are blue/purple or green.

Blue/purple veins = Pink/cool undertone

Green veins = Yellow/warm undertone

This is important to know first BEFORE selecting the right foundation.

Once you know that- you are half way there. Skins with pink/cool undertones will use the lighter shades of any foundations whereas those with yellow/warm undertones will use foundations that are darker.

So let’s use the Matt Effect Foundation as an example. This foundation has five different shades:

Easy tips on how to choose the right foundation when shopping online 1

TIP TWO (the shade):

You have ascertained that your veins are blue/purple so you know you have a cool undertone. You would then choose Pastel or Sand Beige because both these shades have pink undertones to them? Deciding between these two really depends on how pale you are so if you are super pale you would then select pastel right? Still with me?

And if you have ascertained that your veins are green you then know your undertone is warm. You would then select either Natural or Beige Cappuccino as both these shades have a yellow/warm undertone to them. Again this will depend on the colour or paleness of your skin as to whether you go for Natural or Beige Cappuccino.

Remember to check paleness on your neck and jawline area and NOT your wrist or anywhere else okay?

Last tip from Hean makeup artists: if you apply foundation with a moist sponge this results in a more natural effect.

I hope these tips will encourage you to try purchasing a foundation online? What do you think?

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